An online advertising strategy is essential for all businesses operating in today’s modern world.
Having an effective strategy will help to establish an internet presence for your brand through various targeted online channels. The ultimate goal is to reach and convert sales from your target audience, driving revenue and increasing profits.
There are multiple options available, but some are more effective than others.
Below are five of the most effective online advertising strategies to implement for your business to drive revenue:
1. SEO
Search engine optimization, or SEO, is the process of improving your website so that it ranks high in search engine results when users enter certain keywords or phrases related to your products or services.
The trick with SEO is to use the most relevant keywords for your business. The higher your business ranks in results, the more people will see your website and become familiar with your brand.
Focus on local, technical, and e-commerce SEO to start.
2. Emailers
Emailers, or email marketing, are an effective technological strategy that nurtures leads, builds brand loyalty, and keeps your audience informed on promotions through email.
The main focus of email marketing is to retain existing customers and gain new ones through sign-up links.
It is a tried and tested technique for building brand awareness and encouraging repeat purchases.
The idea behind this technique is to catch target customers when they are looking for products like yours, and also to ensure they remember your brand in the future when they want to make a purchase.
3. YouTube Marketing
If you are looking at breaking into the world of video advertising, there is no better place to start than YouTube.
YouTube is one of the most-visited websites – according to the Digital 2024 Global Overview Report; it ranks second.
Users are spending more and more time watching videos on YouTube so it makes sense to want your brand to be sharing in some of that screen time.
If you want to get into video marketing, research online before exploring advertising on YouTube to learn about some of the most valuable tactics and tips for what people like to watch.
YouTube is an effective channel for gaining brand awareness and is highly recommended for e-commerce businesses.
4. Social Media
Social media advertising strategies are about building brand awareness and increasing conversions through great content.
Social media campaigns are generally most effective when combinations of social media platforms are used, such as Facebook, Instagram, LinkedIn, and TikTok.
The best-performing platforms for your industry will depend on what you are selling and who your target audience is.
For example, TikTok is more effective at advertising to a younger audience, while Facebook continues to rank higher for mature audiences.
5. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is an effective paid form of marketing that works with an auction-based system.
With PPC, you bid on keywords.
That way, when a user’s search includes one of your target keywords, your ad will appear alongside the results.
PPC advertising appears at the top of the search results, above the organically-ranked listings. If a user clicks on your ad, you then pay for that click.
In other words, you are not paying for ad space but rather the results the campaign drives.
In Conclusion
When choosing which strategies to implement for your business, consider an omnichannel approach to maximize visibility throughout your target audience’s buying journey.
